Creating Value. Capturing Value.

2008-05-27T04:50:00.000-07:00

Whether a startup, large corporate or government, the aim is always to create and capture value; be it for shareholders, constituents or other stakeholders. This unifying simplification allows CPA to tackle all types of projects by looking at them through this lens.

These two aspects of the debate - value creation and value capture - should ideally go hand in hand. There are those who create value, but cannot capture it. There are those who do not create value, but skim the markets to accrue rent. Both models are imperfect. The ideal combination is to both create and to capture.

Value is created through numerous channels, including (but not limited to):

Innovation - product / process / systems / brand
Productivity and efficiency enhancement

Value is captured through:

Enhanced competitiveness vis-a-vis competitors

Capturing value is thus dependent on a mix of :

Short term manoeuvres and barriers, as well as
Long-term capabilities that are unique, difficult to imitate by competitors and which may have been developed over time. Such capabilities are easier to destroy than they are to create, but are critical to firms and regions alike.

These thoughts form the basis for our forthcoming discussions.

The CPA Philosophy

2008-05-24T10:49:00.000-07:00

Dear World.

Here at Cambridge Policy Associates, we have a lot of thoughts, innovations and approaches that we believe are world class and a cut apart from anything else out there. We're going to use this medium to share these thoughts with everyone and to open a dialogue with thought leaders and practitioners - be they in government, business or academia - to further shape, hone and propagate these.

Stay tuned...

The New Way

Creating Value. Capturing Value.

The CPA Philosophy